About SVA Plant Based Hair Dyes

The Science of Nature. The Art of Beautiful Hair.

At SVA, we believe that the way you colour your hair should be as natural as the hair itself. Born out of a decade-long personal quest and backed by rigorous scientific research, SVA Plant Based Hair Dyes is on a mission to redefine hair colour — not just as a cosmetic choice, but as a conscious act of self-care.

Our Healthy Hair Philosophy

We believe that covering grey hair should never compromise your health or your hair's natural integrity. That's why we've built SVA on a foundation of 100% natural, high-quality, gentle and organic ingredients that deliver exceptional results — without exception.

Our goal is simple: to shift the conversation from merely covering greys to truly nurturing and caring for your hair. Because your hair deserves better than harsh chemicals.

Our Promise to You

When you choose SVA Plant Based Hair Dyes, you're not just choosing a product — you're choosing a promise. A promise to put your health and your hair's integrity first, always.

Through a deep understanding of dye release timing, oxidation, and natural pigment chemistry, we've created a clean, effective solution for long-term hair colouring. Our promise is rooted in three core principles:

🌿 Safety First

Our products are completely FREE from PPD, Ammonia, Peroxide, Bleach, Resorcinol, Metallic Salts, Parabens, Phthalates, Fragrances and any other fillers. What you see is what you get — pure, plant-powered colour.

💚 Nourishing Hair Care

Conventional hair dyes can cause frizz, dryness, breakage, and even accelerate greying. SVA plant dyes do the opposite — they not only cover grey hair effectively but also nourish and protect your hair from within. Most of our clients see visible improvement in hair texture and shine within just 3–6 months of regular use.

🔬 Transparency

As a research-oriented brand, we are committed to full transparency. We clearly communicate the ingredients, risks, and benefits of every product so you can make truly informed choices about your hair care. No hidden ingredients. No greenwashing. Just honest, science-backed beauty.

Hair Care Redefined

At SVA, we believe hair care is about more than just covering grey hair. It's about understanding the complex interplay of factors that affect the health and appearance of your tresses. Your diet, lifestyle, underlying medical conditions, vitamin deficiencies and personal care products all significantly impact the look and feel of your hair.

That's why we invest time to truly understand your unique hair concerns — your hair history, type of greys, and percentage of greying — to ensure our solutions address your specific needs. Our hair expert provides detailed, personalised guidance crafting tailored solutions that deliver real results.

By redefining hair care, we aim to educate and empower our clients to take a more holistic approach — looking beyond just covering grey hair to address the underlying factors that impact hair health and appearance.

Why SVA?

SVA was founded in 2018 in Singapore by Deepali Razdan — a certified cosmetic formulator and the #1 plant-based hair dye expert in Singapore and India. With over 10 years of research into henna, indigo, and botanical dyes from around the world, Deepali developed a formulation that truly works — and SVA was born.

Today, SVA is trusted by 1,000+ clients across Singapore and India, and is available at the WATSONS e-store in Singapore. We are proud to be the only brand of our kind — where plant science, clean beauty, and real results come together.

"Nature holds the answer to every human problem — even covering greys. All it asks is your trust and wholehearted commitment."
— Deepali Razdan, Founder, SVA

Welcome to SVA. Welcome back to nature.